Saturday, January 25, 2020

Essay on Attempts to Communicate in The Yellow Wallpaper

Attempts to Communicate in The Yellow Wallpaper Human nature is complex. Its requirements to remain healthy supersede those basic needs of food, shelter, and clothing. It is human to desire attention, companionship, to communicate heart-felt sentiments, and to be understood. In order to acquire self-esteem and to battle loneliness, one naturally searches to have these desires satisfied. Charlotte Perkins Gilman vividly illustrates these human aspirations in The Yellow Wallpaper. Subsequently she paints a horrific picture of someone who fails in her quest. These elements of this short story render it to be, for any reader who has experienced these hungers, an intensely personal experience. The heroine of this tale knows that she is not well, and the fact that medical authorities contradict her self-diagnosis frustrates her. She concedes that her husband should be more knowledgeable than her about her condition. This undermines her self-confidence in being able to evaluate herself. "If a physician of high standing, and one's own husband, assures friends and relatives that there is really nothing the matter with one but temporarily nervous depression - a slight hysterical tendency - what is one to do?" Another acceptable title for this short story could be "John says". Many of her feelings and much of her behavior are reactions to what John says. Her attempts to assuage her anxiety generally meet opposition by her husband. She offers suggestions to remedy her condition: "- But John says the very worst thing I can do is to think about my condition, and I confess it always makes me feel bad." She expresses her uneasiness about the house: "...but he said... ... more careful! Did not that sound innocent? But I know she was studying that pattern, and I am determined that nobody shall find it out but myself!" And she is prepared to protect her world even if it requires resorting to violence: "But I am here, and no person touches this paper but me, - not alive!" The Yellow Wallpaper is poignant. The heroine is in desperate need of attention, a need that is never adequately met. Although the dramatization of her development may appear extreme, considering the fact that she probably had a preexisting condition of mental instability permits the outcome to be acceptable. Although the average reader may not be able to relate to the demise of the heroine, most can understand the frustration and anxiety which accompany restrictions, the feeling of not being understood, insecurities and loneliness.

Friday, January 17, 2020

Assignment in Sales Management Essay

1. What is Sales Management? -Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. 2. What is salesmanship? -Salesmanship is a personal action or effort on the part of an individual which is intended to bring about the sale of the goods for sale. More broadly speaking, salesmanship is the art of selling something to somebody, and everything which contributes to the consummation of this exchange is necessarily a part of salesmanship. – salesmanship is the Practice of investigating and satisfying customer needs through a process that is efficient, fair, sincere, mutually beneficial, and aimed at long-term productive relationship. 3. What are the marketing mix? -The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing. â€Å"Marketing mix† is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. The 4Ps are: Product (or Service) Place Price Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? Are there any features you’ve missed out?  Are you including costly features that the customer won’t actually use? How and where will the customer use it?  What does it look like? How will customers experience it?  What size(s), color(s), and so on, should it be?  What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably? Place  Where do buyers look for your product or service?If   they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels?  Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What do you competitors do, and how can you learn from that and/or differentiate? Price What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will your price compare with your competitors? Promotion Where and when can you get across your marketing messages to your target market? Will you reach your audience by advertising in the press, or on TV,  or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity? The 4Ps model is just one of many marketing mix lists that have been developed over the years. And, whilst the questions we have listed above are key, they are just a subset of the detailed probing that may be required to optimize your marketing mix. Amongst the other marketing mix models have been developed over the years is Boom and Bitner’s 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions. Another marketing mix approach is Lauterborn’s 4Cs, which presents the elements of the marketing mix from the buyer’s, rather than the seller’s, perspective. It is made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). In this article, we focus on the 4Ps model as it is the well-recognized, and contains the core elements of a good marketing mix. 4. What is marketing and sales strategy? Marketing strategy is defined by Prophet’s David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.[2]

Thursday, January 9, 2020

Using the Spanish Verb Llevar

The Spanish verb llevar used to mean primarily to carry a heavy burden. However, it has become one of the most flexible verbs in the language, used not only in discussing what a person carries, but also what a person wears, has, does, tolerates, or moves. As a result, it isnt easy to tell what llevar means out of context. Llevar is conjugated regularly. Using Llevar for ‘To Wear’ One of the most common uses of llevar is as the equivalent of to wear clothing or accessories. It can also refer to wearing or sporting a type of style, such as tattoos or a type of hairdo. Normally, if a person is wearing a type of item of which he or she would wear or use only one at a time, the indefinite article (un or una, the equivalent of a or an) is not used. Often the definite article (el or la (the equivalent of the) can be used instead. In other words, Spanish doesnt say the equivalent of I am wearing a dress but often I am wearing the dress. If the identity of the item is important, such as if the sentence identifies the items color, an indefinite article is retained. No es necesario llevar el sombrero. (It isnt necessary to wear your hat.)Ha decidido llevar la barba. (He has decided to sport a beard.)No olvides taparte el cuello y lleva camisa de manga larga. (Dont forget to cover up your neck and wear a long-sleeved shirt.)No sabemos cà ³mo vamos a llevar el pelo. (We dont know how we are going to wear our hair.)Mi amiga no llevà ³ la cara pintada. (My friend wasnt wearing face paint.) Using Llevar for ‘To Carry’ Another common use for llevar is to indicate that someone or something is being carried or transported. It can be used for carrying by people as well as by machines. No puedo llevar nada mà ¡s. (I cant carry anything else.)El avià ³n lleva como mà ¡ximo 178 pasajeros. (The plane carries a maximum of 178 passages.)Llevaron a sus hijos a un concierto en el parque. (They took their children to a concert in the park.)Los buses llevaron a los invitados al hotel. (The buses took the invitees to the hotel.)El camià ³n lleva siete grandes tanques de hidrà ³geno. (The truck carries seven large tanks of hydrogen.)Quiero llevar la voz del radicalismo a todos los barrios. (I want to take the voice of radicalism to all the neighborhoods.) Other Uses for Llevar Here are examples of llevar in use with meanings other than to wear or to carry, along with possible translations. As can be seen, llevar is a versatile verb that frequently involves having or managing something in a broad sense of the terms. llevar (algo)—to tolerate, cope or deal with (something): (Lleva muy bien las derrotas.  (He puts up with defeat very well.)llevar (algo or a alguien)—to transport (something or someone): Pedro nos llevà ³ al aeropuerto.  (Pedro took us to the airport.)llevar (ingrediente)—to have or include (an ingredient): A mi madre le gusta todo lo que lleva chocolate. (My mother likes anything with chocolate in it.)llevar (un vehà ­culo)—to drive (a vehicle): Llevà ³ el coche a Madrid. (She drove the car to Madrid.)llevar (una organizacià ³n o una empresa)—to direct, run or lead (an organization or business): Ingrid lleva la tienda de artesanà ­a. (Ingrid runs the artists store.)llevar (un nombre)—to bear (a name): Una calle de Candelaria lleva el nombre de Josà © Rodrà ­guez Ramà ­rez. (A Candelaria street bears the name of Josà © Rodrà ­guez Ramà ­rez.)llevar (tiempo)—to last (time): Llevo meses diciendo que hay metodologias alter nativas. (Ive been saying for months there are other ways.) Llevo tres dà ­as sin dormir. (Ive gone three days without sleeping.)llevar (dinero)—to charge (money): El revendedor me llevà ³ mucho dinero por los boletos. (The scalper charged me a lot of money for the tickets.) Using Llevarse Llevarse, the reflexive form of llevar, also has a variety of meanings: llevarse—to get along with or be suitable for: Nos llevamos bien. (We get along well together.) No se lleva bien con su madre. (He doesnt get along well with his mother.) Este aà ±o se lleva bien los pantalones cortos. (Short pants are in style this year.)llevarse (algo)—to take (something): Llà ©vatelo. (Take it with you.) Quisiera llevarme la flor. (Id like to take the flower with me.)llevarse (algo)—to receive or win (something): Se llevà ³ el premio Nobel. (She won the Nobel Prize.) Idioms Using Llevar Here are examples of idiomatic phrases using llevar: dejarse llevar—to be carried along, to go with the flow: Optà © por lo que sentà  en el momento y me dejà © llevar por la incertidumbre. (I chose according to what I felt at the moment and let myself be carried along with the uncertainty.)llevar a (algo)—to lead to (something): La mediacià ³n papal llevà ³ a la paz entre Argentina y Chile. (The popes mediation led to peace between Argentina and Chile.) Me llevà ³ a creer que es inteligente. (She led me to believe she is intelligent.)llevar a cabo—to accomplish, to perform: Alrededor de 400 personas llevaron a cabo la Marcha por La Dignidad. (About 400 people demonstrated in the March for Dignity.)llevar a cenar—to take out to dinner: Lo mejor es que nos llevà ³ a cenar en la ciudad vieja. (The best thing is that she took us to dinner in the old city.)llevar cuenta—to keep account;  ¿Quià ©n lleva cuenta del resultado? (Whos keeping track of the score?)llevar encima—to have on ones person: En ese momento me di cuenta de que no llevaba dinero encima. (At that moment I realized that I didnt have any money on me.)para llevar—to go (as in takeout food) — Quisiera dos hamburguesas para llevar. (Id like two hamburgers to go.) Key Takeaways The Spanish verb llevar is commonly in referring to what a person is wearing.Llevar is also commonly used as meaning to carry or transport.Llevar has a wide range of other meanings that have more than a dozen English equivalents.